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Hello I am Rupali, A seasoned Marketing consultant, a Branding expert and a Creative Designer with over 14 years of multi-faceted business experience.
My mission is to serve as a strategic go-to partner fuelled by the belief that every dream and each Idea deserves to become a reality. I orchestrate holistic transformations and sustainable growth for my clients by delivering tailored comprehensive solutions, services and creative products that seamlessly integrates data, creativity, emotion, and strategy into the fabric of branding, digital marketing, content, and design functions of a business.
DIGITAL MARKETEER & UX/ UI DESIGNER
IN TOP 5% AS AN SEO EXPERT
PROFESSIONAL EDUCATION
Delve deeper into my professional journey. Download my resume to learn more about my skills, experience, and the value I bring to each project.
I add value to Businesses, Agencies & Startups in three ways
What do I offer ?
I provide comprehensive solutions to elevate your idea, your brand, its products and its communications. Whether you're seeking to grow your business with strategic consulting, need a trusted ally for integrated branding, design and marketing agency services, or looking for high-quality Pre made & easy to use design assets to streamline your creative processes, My offerings are designed to meet your unique needs and drive your success.
01 Marketing and Digital Marketing CONSULTING SERVICES
I help transform your brand to new heights by addressing core issues through holistic integration of branding, marketing, and creative functions. By harnessing these elements optimally, I fuel your business growth, deepen audience connections, and achieve tangible outcomes. My consulting services are ideal for businesses struggling to establish or grow despite hiring agencies, and now need organised and strategic brand direction to take their business to the next level or achieve digital growth.
02 Branding, Presence, Marketing, Content, Performance & Creative AGENCY SERVICES - BEYOND JUST DIGITAL
'Beyond Just Digital' is more than a boutique branding, digital marketing, and creative agency. With over 36 years of collective experience, our team is committed to being your strategic ally and not just a agency service provider delivering more than mere tactics to champion your ambitious dreams. With us, you're not just another business, you're a vision we believe in. And together we'll journey towards a future where your brand doesn't just exist—It Elevates, Resonates and Dominates.
03 PRE-MADE PREMIUM DIGITAL ASSETS to ease Branding, Social media, marketing and Product DESIGN PROCESS
To streamline your branding, social media, marketing, and product design processes, I offer a range of pre-made premium cohesive creative assets. These include easy to use professionally designed templates, guides, graphics, textile prints, surface patterns and other resources designed to simplify your creative efforts and ensure professional, high-quality results. These assets are perfect for businesses, looking to enhance their visual identity and marketing materials or for agencies and creative professionals to ease their design deliverables efficiently and effectively.
My Story of transformation & Passion
Like many of you, I embarked on my entrepreneurial journey as a retail clothing business owner filled with excitement and dreams of success...
But, despite my traditional marketing expertise, I faced numerous challenges finding the right agency for my digital marketing and design needs, leading to countless frustrations and setbacks. I realised that I was been blinded by the pursuit of immediate results and the agencies only focused on executing individual tasks rather than crafting a strategic and integrated solution to grow my brand digitally. Reflecting on this, I realised the need for more than just marketing tactics, I took the challenge and learned how to holistically grow my business online. This resulted in not just growth and social following but also national recognition for my Brand.
Journey to help others began in the Yr 2021
Walking the Talk
This experience ignited my mission to empower other entrepreneurs with holistic branding and digital marketing solutions, instead of quick fixes.I am dedicated to empowering businesses with knowledge, resources, support and holistic solutions, that combines strategic thinking and creative expertise to craft compelling brand stories, establish impactful digital presences, and drive sustainable growth for businesses.
As the director at www.rupalidhanda.com, I embrace a multifaceted role that extends beyond the realms of branding, marketing, and creativity. While I bring expertise in these fields, I also embody the roles of a Strategist, a Creator, and a Storyteller. Throughout my career, I have demonstrated a successful track record, catering to all aspects of my clients‘ branding, marketing and creative endeavours.
6 Years of Entrepreneurship
Rupali Dhanda has been recognised for building and orchestrating a fashion retail business in India for six years, featured as one of the top 5 emerging designer wear brands in the country. Furthermore, her work has been featured in several national media outlets such as The Hindu, TOI, Indian Express, and top national magazines like Greh Shobha’s “One of the Top 10 creative women entrepreneurs in India” and Grazia’s “Brands That Are Making the Mark.”
5 years of Corporate Marketing
In addition to her work in fashion retail, She has also worked with multinational corporations and medium-sized enterprises as a full time Marketing professional in roles like Marketing executive, Marketing manager & International marketing head in industries such as automobile, beauty, fashion, home, and textiles in India.
3+ years as Independent Consultant
She has worked as a strategic branding, digital marketing, and creative consultant independently. With a wealth of experience spanning over 14 years, she has established herself a reputation for delivering tailored, comprehensive, and results oriented services to almost 72 businesses worldwide from India to America.
Numbers Don't Lie
72 Businesses Empowered
Across 6 Countries & Counting
210 Projects & Growing
216+ Creatives designed
3M Worth campaigns managed
Eight new brand Developments
Achieved 300% growth via SEO
91% Client Retention: Trust
90% clients through WOM
PORTFOLIO
A Masterstroke in Event, Social & Email Marketing
For the illustrious Louis Vuitton Group Brand - ACQUA DI PARMA's debut in New Delhi's Saket Mall, We choreographed a comprehensive marketing symphony that celebrated the brand's legacy and introduced its charm to the Indian audience. We Crafted a holistic marketing approach for the prestigious launch, A project that entailed strategic planning, design acumen, and digital precision to not only introduce but also elevate the brand's presence in the market.
Creativity event management | Teamwork | Social media | email | Event marketing | Designing.
Digital Transformation of Iliv's Brand and Online Presence
Iliv, a luxury alkaline water purifier brand, embarked on a digital transformation journey to establish a competitive edge in the online market dominated by giants. The goal was to amplify their digital footprint, enhance search visibility, attract quality traffic, and establish a revenue-generating presence through strategic organic digital marketing. Challenge : Despite having a web presence since 2019, Iliv’s online, Iliv faced the challenge of gaining visibility, driving traffic, brand awareness and ranking for relevant non-branded keywords, which limited their reach and potential customer base.
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Excessive crawled pages with issues: Out of 141 pages, 130 had significant flaws indicating problems in website structure, content quality, poor optimisation or or other technical issues.
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The website had a low Domain Authority of 10, signalling poor search engine credibility and authority in the eyes of search engines hampering visibility, organic traffic, and the ability to attract high-quality backlinks.
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Iliv's website suffered from poor UX/UI design, with a high load speed of 5-8 seconds and visual performance issues
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In March 2021 when we did the audit they had 184 visitors, 22 On page SEO score and 373 backlinks, This indicated a lack of online recognition, as well as a missed opportunity to leverage the power of referral/ earned organic traffic and improve search engine rankings.
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We undertook a comprehensive redesign and content optimization project to address the limitations of the previous ILIV website. The result was a seamless browsing experience, informative content, and convenient functionalities that cater to both existing and potential customers.
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Streamlined page numbers from 141 to 78, Optimise every aspect of website to increase domain authority from 10 to 25 in 5 months.
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Desktop speed reduced from 5 seconds to 1.09 seconds, Interactivity and visual stability score increased drastically.
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Content Optimisation: The SEO score improved from 22 to 77 (250% Increase, and an increase in per month traffic from 184 to 363 in 5 months to 766 in 8 months by enhancing user experience and implementing solid SEO + content +backlink strategy.
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A 155% increase in non-branded search traffic and brand was searchable and visible on first page of google with generic industry related keywords too. Prior to the SEO overhaul, 66.98% of the site’s traffic was coming from branded keyword, specifically “ILIV” However, our SEO strategy successfully broadened the scope of visibility, resulting in increase in the share of non branded keyword to 73.5%. That means the website is now more visible in search for these keywords.
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Comprehensive 360° New Brand development & Launch
Satkartar Global Fashion Group, a leading luxury export house, decided to revitalise their house brand and develop a new domestic brand, a niche e-commerce women's party wear. With specialist expertise in consumer goods and the Fashion industry, Brand hired US to lead the brand development, website development- relaunc SGF website and launc AIF Website and marketing (Digital/Retail/ BTL) for AIF. Am I Flirty transitioned from a brand with mere potential to a vivacious, market-ready entity, poised for both traditional retail & digital grandeur.
Rupali's sense of design and presentation has been of high quality and unique. TrialGuna logo and website design was what we had in mind when we reached out to her, but she made us understand the importance of Branding and executed the entire process seamlessly. This process helped visualise the brand’s future for us clearly and she made it a reality. She also made our initial social media designs which works as a direction for us now. The quality and timeline is excellent and she puts project before self when needed thats commendable.
Dr. Meena dalal - Owner -trialguna Bengaluru
I was provided with Rupali’s details from a friend who had highly recommended her. She set up our website and company literature along with executing marketing collaterals for the company in a very efficient manner and her attention to detail was second to none. I would highly recommend her and I’m sure you would not be disappointed with her services.
Mr. Vishal Somaya - Director - Stanhope London
As an Exporter, it was our passion project to launch an exclusive luxury party wear line in India. Rupali was a clear choice, given her work in fashion and as a marketing professional in the past. As a consultant, she empowered us and executed the entire branding process, web & social media design. She Launched a brand activation campaign, and are on our way to launch our website. We know she will always give her a 100% and work as our ally in the true sense.
Mr. SamirArora - Director AMIF New Delhi
When we decided to hire her to generate leads for our residential projects across South Delhi via social media- We were a bit skeptical. But her dedication and clarity eased us during the process. She not only created a funnel system for us but also set up our digital team; she helped us beyond our ask- One of the rarest individuals who under-promises and over-delivers. We recommend her and appreciate her humanised way of working that goes beyond transactions..
Mr. Singh - Owner shakuntla gp, New Delhi
Branding & Presence Development: Brookfield- Real estate firm, London
I was tasked with creating a comprehensive branding and digital presence for Brookfield, a distinguished boutique real estate firm based in London. Over the course of 4 months, I conducted research and developed brand strategy, a cohesive brand identity, including logo, visual and verbal identity, and a variety of branded assets. I also executed both physical and digital presence to ensure a consistent and professional brand presence across all mediums.
Brookfield branding & Presence
[01]
Branding
Brand Identity
[Logo Design]
Brookfield Logo Designing
[02]
Branding
Brand Identity
[Brand Guide]
Developed visual, verbal identity system and Brandguidelines
[03]
Presence
Digital Presence
[Website Design]
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Brookfield - Optimised Website Design & Development - www.brookfieldsurveyors.com
[04]
Branding
Physical Presence
[Collateral Design]
Brand Collaterals- Print
[05]
Presence
Brand Application
[Social media]
Social Media Design Direction
OUR VALUED PARTNERS
Are you planning something amazing ?
Whether you're looking for strategic consulting, comprehensive agency services, or custom premium design assets, I'm here to help. Fill out the form or book your free 30 minutes discovery call below, and I will get back to you promptly. Let’s bring your vision to life!
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What is your company's core ?Purpose: I am driven by the desire to help individuals and businesses succeed by bringing their ideas to life through my expertise as a strategic consultant, a marketer, a branding expert, and a creative entrepreneur. By contributing positively towards somebody's dream life and empowering them along their journey with the right guidance, holistic strategy, relevant tools and resonant creative assets, I envision a future where every brand, irrespective of its size leverages the power of cohesive design and strategic branding and marketing to realise its full potential. Brand Vision: To be the go-to design haven for businesses seeking to transcend the ordinary. As Rupali Dhanda design studio evolves, my vision is to be the go-to everything design haven for businesses , agencies and creative professionals who are seeking strategic branding, product and marketing design assets for their projects. I also envision being a top provider of ready-to-use, customisable creative assets that helps everyone streamline their creative endeavour's. Thus, empowering businesses, agencies and creative professionals to tell their unique stories through a fusion of artistry and strategy. I am committed to setting new benchmarks in creative excellence through strategically crafted design assets and services , fostering a world where every design not only captivates the eye but also resonates deeply with its intended audience.
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What does Your Company specialise in?We specialise in providing holistic solutions across branding, digital marketing, and creative design to empower businesses to reach their full potential. We offer a comprehensive range of services, including Branding, Marketing & Digital Marketing Consulting, Strategic, Creative and Digital Services through Beyond Just Digital, and Pre-Made Premium Digital Assets designed to streamline branding, social media, and product design processes. Rupali dhanda design studio platform is a manifestation of our director's zeal for branding, marketing, and design, now broadened to encompass a unique array of creative products. Consulting: For Start ups and SME's, we come in as a critical problem-solving consultant. We address branding & marketing infrastructure gaps, provide ongoing branding, digital marketing, and creative support, ensuring strategies are effectively implemented, strong foundations are built, and messaging is clearly communicated. Thus delivering impactful business outcomes. Design Shop: Our unique offering lies in providing businesses, entrepreneurs, and creative minds with a suite of High quality, customisable, cost-effective and easy and ready-to-use guides, templates and design assets with an aim to streamline the design process, save time and reduce the complexity typically associated with creating and implementing high-end designs. Agency services: At the heart of the solutions we provide is building and marketing brands that harmoniously unite business, people, and experience. Through Beyond just digital, Rather than simply offering disconnected branding, digital marketing, and creative agency services, We partner with clients across disciplines and offer a holistic integrated solutions to address their business challenges. By choosing rupalidhanda.com, you're not just selecting a consultant or a design and agency service or pre-made creative assets; you're embracing a partner committed to elevating your brand, marketing & product narrative. Our solutions offer more than just aesthetic appeal; they ensure your brand, project or product resonates with your audience, maintains its integrity, and stands out both locally and globally. This is our promise - to transform your branding, marketing, project and product endeavours into cohesive, rich, and strategically aligned creative narratives that captivate and connect.
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Why should I choose your Company over other agencies?With over 36 years of collective industry experience, we offer more than just tactics—we provide strategic, holistic solutions that connect with your audience and drive tangible business results. We partner with our clients to ensure long-term success rather than short-term fixes. Facts Global: 6 Countries & Counting 36 yrs of collective experience 73 Businesses Empowered 312 Creatives designed 3M Worth campaigns managed 90% clients through WOM Eight new brand Development 215 Projects & Growing 91% Client Retention: trust Achieved 300% growth via SEO
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What is Beyond just digital (BJD) ?It is a boutique agency, run by our director Rupali dhanda. Here we offer a unique blend of tailored expertise, integrated strategies, and adaptive execution and specialise in building integrated ecosystems that go beyond conventional digital solutions. With over 36 years of collective experience in branding, marketing & design, we craft tailored strategies for startups, SMEs, and entrepreneurs, merging creativity, emotion, technology and data-driven insights to champion your ambitious dreams and fuel sustainable growth. But, we don’t settle for mere tactics — we act as strategic allies, delivering end-to-end services across branding, digital presence, marketing, and creative design. From the seed of an idea to its blossoming in the digital market, We partner deeply with clients, prioritising their individual needs and aligning their ambitions with measurable impact that resonates and dominates. At Beyond Just Digital, we believe in elevating your brand’s potential. You’re not just another business for us — you’re a vision we believe in. Together, we’ll journey towards empowering your brand to rise above the noise and build a future where your brand doesn’t just exist—It Elevates, Resonates and Dominates. BRANDING | PRESENCE | DIGITAL MARKETING | CREATIVE SERVICES Facts Global: 6 Countries & Counting 36 yrs of collective experience 73 Businesses Empowered 312 Creatives designed 3M Worth campaigns managed 90% clients through WOM Eight new brand Development 215 Projects & Growing 91% Client Retention: trust Achieved 300% growth via SEO Check out BJD website here
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Can services be customised to my needs?Yes, all our services and design assets are highly customisable to meet the unique demands of your business and industry. You can contact us for your requirements.
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What kind of post-project support do you offer?We provide ongoing support and maintenance services to ensure your continued success after project completion.
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What’s the best way to contact you?The easiest way to reach us is through our contact form on the website or whatsapp us on 0091-9910663462 or by emailing us directly at info@rupalidhanda.com. You can also connect with us on our social media channels for regular updates and insights.
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How long will it take to receive my completed project?Project timelines vary depending on the complexity and scope of work. Typically, branding and marketing consultations are completed within 7-14 days, while agency deliverables can range from 10 days to a few months. Expedited options may be available for an additional fee.
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Do you offer revisions?Yes, revisions are included in most of our service packages to ensure that you are fully satisfied with the final result. The number of revisions depends on the specific package you choose.
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What are pre-made premium digital assets?Our pre-made premium digital assets include ready-to-use templates, graphics, and other design elements that streamline your branding, marketing and creative efforts.
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What types of pre-made digital assets do you offer?We offer a variety of pre-made digital assets, including professionally designed templates, graphics, textile prints, surface patterns, and other resources for branding, social media, and marketing.
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How can I use these digital assets?Our digital assets can be used across multiple platforms and industries. Whether for social media posts, website designs, product packaging, or even home décor, they are versatile and tailored to elevate your brand’s visual identity.
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Who will these pre made assets help ?Small businesses and Start-ups ,Empower Your Business's Digital Presence with Unique, creatively-Rich Designs. We understand you are not a professional designer or a marketeer and also understand the challenges of finding cohesive, impactful branding and marketing design assets that truly reflect your brand's identity and vision cohesively . Our platform addresses this by delivering a comprehensive ready to use customisable collection of creative digital assets, from social media kits to branding guides, to marketing support graphics to ready-to-print surface design assets. These assets are suitable for various industries and applications and are meticulously crafted to ensure brand consistency across all platforms & products. Creative professionals and agencies, Elevate Your Client Projects with Cohesive, Customisable Creative Assets. We offer not just assets but a transformative experience. Our customisable and adaptable pre made designs- from royalty free stock images, backgrounds, videos to graphics, brand guides social media designs etc provide the flexibility and versatility needed to elevate your client projects, ensuring your service offerings stand out in a crowded market. Manufacturers and designers in the textile and home decor sectors, Transform product aesthetics with our unique, culturally-inspired pattern. You can benefit from our unique, versatile print ready patterns that enhance the marketability and appeal of your products, blending tradition with modernity without worrying about legal implications because we provide amazing ready-to print royalty free intelligent licenses to lend our creations and designs for you to use in your next project and product.
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What file formats do you deliver?We typically deliver assets in high-resolution formats such as PNG, JPEG, AI (Adobe Illustrator), PSD (Photoshop), and EPS (vector). Specific formats may vary depending on the project or asset type.
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What is the difference between JPEG and PNG images?JPEG files are commonly used for web images due to their smaller size and faster load times, but they do not support transparent backgrounds. PNG files, on the other hand, support transparency and are ideal for logos and assets that require a clear background.
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What is the difference between EPS and AI vector files?Both EPS and AI files are vector formats used for scalable designs, but AI files are Adobe Illustrator-specific formats that retain more editing flexibility. EPS files are more universal and can be opened by a wider range of programs.
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What are the licenses for ?Personal (Non-exclusive) Our Personal License is for personal use only and not for use on end products for sale. This allows you to use the design for non-commercial items, personal social media accounts and any personal use that is not commercially related. The supplied downloadable file is a hi-resolution flat JPEG orPng or MP4 file, based on the design asset you are buying. Commercial Unlimited (Non-exclusive) Our Commercial Unlimited License allows you to create unlimited end products for sale. The supplied downloadable file is a hi-resolution editable layered Photoshop PSD or Illustrator Vector AI / EPS file or After affects or premier pro files based on the design asset you are buying. This allows you to use the design for physical products for sale including clothing, t-shirts, homeware, stationery, accessories, posters, postcards and commercial merchandise with no limit on the production run. Premium (Exclusive) Our Premium License is for companies / brands that require exclusive design rights. You get all the benefits of our Commercial Licenses plus you get exclusive rights to the design which is instantly removed from the site once purchased. This allows you to use the design for physical products for sale including clothing, t-shirts, homeware, stationery, accessories, posters, postcards and commercial merchandise with no limit on the production run. The supplied downloadable file is a hi-resolution editable layered Photoshop PSD or Illustrator Vector AI / EPS file or After affects or premier pro files. Please note that you cannot sell the product as is or by changing just the colour, we have tagged them so used as is to sell the same product will lead to compensation and legal repercussions. Please read our licence terms on website.